My most recent design role was with MSR: Mountain Safety Research, a serious, respectable, and legendary outdoor brand based out of Seattle, WA, my hometown. On day one of that job, my sole responsibility was to read and absorb their extensive brand style guide.

While this role contrasted with my previous role at a toy company with a loose and playful style, I was able to take on the MSR look and feel quickly, and create digital marketing material that falls well within the brand's aesthetic. Not only that, but brought in new visual styles and forms of marketing material (namely promotional video and motion graphics), that even the most seasoned MSR designer agreed were representative of the brand. Here are some examples.