LOGOS & BRANDING
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I was recently laid off, so I decided to build a new portfolio website. I am not finished with it yet.
I have uploaded some digital marketing material that I did in a very specific brand style while in my most recent design rol, as well as a photo gallery of my logos, package designs and other branding-related work below for your viewing pleasure.
RECENT BRAND WORK
I consider myself to be a highly-adaptable designer.
My most recent design role was with MSR: Mountain Safety Research, a serious, respectable, and legendary outdoor brand based out of Seattle, WA, my hometown. On day one of that job, my sole responsibility was to read and absorb their extensive brand style guide.
While this role contrasted with my previous role at a toy company with a loose and playful style, I was able to take on the MSR look and feel quickly, and create digital marketing material that falls well within the brand's aesthetic. Not only that, but brought in new visual styles and forms of marketing material (namely promotional video and motion graphics), that even the most seasoned MSR designer agreed were representative of the brand. Here are some examples.
I designed these multi-slide static Instagram Stories using existing lifestyle photography commissioned by MSR, and copy provided by MSR's senior copy writer. She and I often worked together to dial in the imaging and copy to best represent the desired message and CTA.
Here is an Instagram Story and promotional video ad that I made with help from the marketing team. MSR has not implemented video in their digital marketing before my time on the team.