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MOTION GRAPHICS

I have a distinct passion for motions graphics. I absolutely love making things move in captivating ways.  Please scroll down to view some of my favorite motion graphic creations. 

Logo animation + logo design by Lauren Aldrich for Forus Properties. Summer 2020

MY MOTION STORY

From the moment my talented instructor Nathan Heal showed me the ropes in Adobe After Effects, I was hooked on motion graphics. Since then, I have taught myself more and more as I go along, taking online courses in Lynda and SkillShare as needed. 

 

In various roles as a graphic designer, I have helped my clients and employers enhance their online presence by adding motion graphics to their posts, Stories, ads, and existing video content. As it is well known, video is “king” in today’s online world. It is proven that a video post captures more engagement than a static post. 

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In my role at a toy company, I incorporated motion graphics into many product videos for their Amazon listings, as well as their social media feeds, ads and Stories. 

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No matter the brand or product, I am confident that I can contribute an element of dynamism to your video content. 

A SELECTION OF MY CREATIONS

Explainer Video for Promark Global: "The 3P vs 1P Amazon Opportunity."
01:01

Explainer Video for Promark Global: "The 3P vs 1P Amazon Opportunity."

I created this video for Promark Global in 2019. I am proud to say that I created every piece of the vector art myself. I have seen many enjoyable explainer videos that utilize a similar flat illustration style and fun animation style; it was a pleasure to tackle the task of making one myself! I would jump at the chance to create something like this again in the future. Do you need a custom-illustrated explainer video? Email me at lauren.e.aldrich@gmail.com! Visit www.laurenaldrich.com to view my full portfolio.
UFO1 Video for Power Your Fun
00:48

UFO1 Video for Power Your Fun

Motion graphics/animation by Lauren Aldrich. Static graphic assets created by Justin Kenna. Branding by Lauren Aldrich and Justin Kenna. Copywriting by Jonah Von Spreeken. This video was created to be featured on the Amazon product listing page for a drone sold by Power Your Fun. I absolutely adore making captivating slideshow videos like this one. Do you need a product video but you don't have any lifestyle video footage to work with? Hire me! lauren.e.aldrich@gmail.com www.laurenaldrich.com
"Amazon Live" Broadcast from November 2019 featuring Lauren Aldrich for USA Toyz
17:53

"Amazon Live" Broadcast from November 2019 featuring Lauren Aldrich for USA Toyz

As a visual designer for Kaliber Global, I ended up stepping into the role of spokeswoman for one of their house brands, USA Toyz. This means I stepped out from behind my computer and in front of the camera to demonstrate and sell various USA Toyz products in a manner similar to the Home Shopping Network, to be broadcast on AmazonLive.com. At first daunting, I eventually came to playing the love the role of brand ambassador for a toy company; I think it suits me well. My years in the restaurant industry prepared me well for this, I believe. This particular clip was edited after broadcast by me. I also created the video overlays. This was filmed by Justin Kenna.
Scoot Drone Collection Video for Force1RC.com
00:34

Scoot Drone Collection Video for Force1RC.com

Static graphic assets and product photography by Justin Kenna and Kendal Sparks. Outsourced lifestyle photography featured. Motion graphics, animation and audio syncing by Lauren Aldrich. Created for www.force1rc.com to promote their line of hand-operated "Scoot" drones while working for Kaliber Global. Do you need a slick product video like this, but you don't have any live action lifestyle video footage? Hire me! I absolutely love making videos like this. lauren.e.aldrich@gmail.com www.laurenaldrich.com
TokTok Product Demo Video for Power Your Fun
01:13

TokTok Product Demo Video for Power Your Fun

Video footage supplied by factory. Branding style by Justin Kenna. Graphic shape illustrations, audio syncing and motion graphics by Lauren Aldrich Copywriting by Lauren Aldrich and Jonah Von Spreeken.
Scoot2 Video for Force1
00:52

Scoot2 Video for Force1

Static graphic assets made by Kendal Sparks, photography by Justin Kenna. Video Design and Motion Graphics by Lauren Aldrich. I created this video while working at Kaliber Global. It was used on the Amazon product listing page for one a drone sold under one of KG's brands, Force1. I also created the Force1 logo animation seen at the beginning and end.
Arrgh Ball Giant Stress Ball Product Video
01:32

Arrgh Ball Giant Stress Ball Product Video

This video was created to be used on the Amazon product listing page for this novelty stress ball. The branding seen in the intro as well as printed on the packaging were also created by me. Live action videography was outsourced by Power Your Fun. We received raw footage, which I then color corrected and edited together in Premiere Pro to tell a story. I also wrote most of the copy, which a little help from my teammate, the copywriter Jonah Von Spreeken. I also created all the motion graphics in this video in After Effects.
"Amazon Live" Broadcast from November 2019 featuring Lauren Aldrich for USA Toyz
16:19

"Amazon Live" Broadcast from November 2019 featuring Lauren Aldrich for USA Toyz

As a visual designer for Kaliber Global, I ended up stepping into the role of spokeswoman for one of their house brands, USA Toyz. This means I stepped out from behind my computer and in front of the camera to demonstrate and sell various USA Toyz products in a manner similar to the Home Shopping Network, to be broadcast on AmazonLive.com. At first daunting, I eventually came to playing the love the role of brand ambassador for a toy company; I think it suits me well. My years in the restaurant industry prepared me well for this, I believe. This particular clip was edited after broadcast by me. I also created the video overlays. This was filmed by Justin Kenna.
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